If you had not noticed it yet, Google is rolling out an update on their results listing layout. It spots a really clean two-toned interface cutting off much of the clutter. We all know Google had been battling decreasing ad spend from advertisers and it’s safe to say that this new layout aims to combat that problem by offering a refreshing perspective to their results. Ads seemed to be more blended into the results to encourage higher click-thru. We had also seen Google testing their ad icon between red and green the last few weeks and it’s obvious they’ve decided…
AMP will soon dominate mobile search engine results
Google announced that they will be showing AMP (Accelerated Mobile Pages) results across all mobile SERPs. It’s now shown only in the top carousel section and is easily identified by the lightning bolt logo, indicating the content is available in the mobile format — comparable to “mobile friendly.” AMP (Accelerated Mobile Pages) load a whole lot faster, and initial data are showing that users love them, and publishers see good results from implementing them on their websites. Although Google says it won’t be a ranking factor, we are confident to say that this is gonna affect all sites more than the…
Mobile Speed Website Testing Tool from Google
Google loves speed. Google loves mobile. As a Google partner, we are constantly bombarded by Google with press releases, notices and neverending publications on the importance of making your websites mobile friendly and fast loading. It’s no surprise that more than half of searches performed on Google originates from a mobile device. Google also dominates 89% of US mobile organic search visits. What about AMP (Accelerated Mobile Pages)? It’s all the buzz right now as Google attempts to make mobile sites even faster by incorporating AMP in their search results. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies…
What Google is doing to protect visitors and webmasters from malware and scams
The Internet may be a dangerous place if you are clueless about technology. We see high rises in malware infected and scamming websites at an alarming rate. On an average week, as many as 10 million users are exposed to harmful websites. Many of these sites are merely attacked without the knowledge of the owners due to weak passwords or outdated software. If you like to know more details and numbers about this matter, check out Safe Browsing – Transparency Report. You’ve probably seen the above warning in the SERPs while searching Google. As a visitor, you should avoid clicking…
Mobile friendliness will be an increased ranking factor in May 2016
As more and more mobile devices are taking over the searches from desktops, Google has announced that come May 2016, it will be an increased ranking factor. It would be wise to check yourself before the update happens. We’re sure to see a good shuffle in rankings if you’re not ready. If you need more information about making your site mobile friendly, head over to Google’s mobile guidelines. Here’s a video from Barry Schwartz that should be of interest.