Google loves speed. Google loves mobile. As a Google partner, we are constantly bombarded by Google with press releases, notices and neverending publications on the importance of making your websites mobile friendly and fast loading.
What about AMP (Accelerated Mobile Pages)?
It’s all the buzz right now as Google attempts to make mobile sites even faster by incorporating AMP in their search results. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
The New Mobile Speed Website Testing Tool
Previously, we had the Mobile-friendly Test and the PageSpeed Insights tool. With this new tool, Google had unified both functionalities into one simple tool. Try out the new Mobile Speed Website Testing Tool and let us know what you think about it.
With all these mobile attention, there’s just overwhelming evidence that everyone needs to focus on mobile first.