Google announced that they will be showing AMP (Accelerated Mobile Pages) results across all mobile SERPs. It’s now shown only in the top carousel section and is easily identified by the lightning bolt logo, indicating the content is available in the mobile format — comparable to “mobile friendly.” AMP (Accelerated Mobile Pages) load a whole lot faster, and initial data are showing that users love them, and publishers see good results from implementing them on their websites. Although Google says it won’t be a ranking factor, we are confident to say that this is gonna affect all sites more than the…
Mobile Speed Website Testing Tool from Google
Google loves speed. Google loves mobile. As a Google partner, we are constantly bombarded by Google with press releases, notices and neverending publications on the importance of making your websites mobile friendly and fast loading. It’s no surprise that more than half of searches performed on Google originates from a mobile device. Google also dominates 89% of US mobile organic search visits. What about AMP (Accelerated Mobile Pages)? It’s all the buzz right now as Google attempts to make mobile sites even faster by incorporating AMP in their search results. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies…