What Google is doing to protect visitors and webmasters from malware and scams

The Internet may be a dangerous place if you are clueless about technology. We see high rises in malware infected and scamming websites at an alarming rate. On an average week, as many as 10 million users are exposed to harmful websites. Many of these sites are merely attacked without the knowledge of the owners due to weak passwords or outdated software. If you like to know more details and numbers about this matter, check out Safe Browsing – Transparency Report. You’ve probably seen the above warning in the SERPs while searching Google. As a visitor, you should avoid clicking…

Googlebot’s smartphone user-agent set to change from April 18

For serious work, you shouldn’t identify Googlebot by just it’s UA as this is easily faked and there are tonnes of rougue crawlers in the wild pretending to be one. The proper way to identify a Googlebot should be using the double reverse DNS method and then use the UA to differentiate between desktop and mobile bots. Here’s an article on how to verify their bots. This method also works with other search engines. Just search for their appropriate articles. We’ve used this method with high accuracy for the past few years and had even a custom system utilising MaxMind’s…

Mobile friendliness will be an increased ranking factor in May 2016

As more and more mobile devices are taking over the searches from desktops, Google has announced that come May 2016, it will be an increased ranking factor. It would be wise to check yourself before the update happens. We’re sure to see a good shuffle in rankings if you’re not ready. If you need more information about making your site mobile friendly, head over to Google’s mobile guidelines. Here’s a video from Barry Schwartz that should be of interest.

3 totally free alternatives to Screaming Frog SEO Spider

Screaming Frog is a favorite spider tool highly recommended by a lot of SEOs. It has a lot of features and is very customizable. It runs on PCs, Macs and Linux machines. You can view, analyse and filter the crawl data as it is collected and updated continuously in the program’s user interface. The tool permits you to export key onsite SEO components (URL, page title, meta description, headings, etc) to Excel so it can be used as a base to make SEO decisions. If you pay for the full version at £99 per year, you’ll get The 500 URI crawl limit…