Google loves speed. Google loves mobile. As a Google partner, we are constantly bombarded by Google with press releases, notices and neverending publications on the importance of making your websites mobile friendly and fast loading. It’s no surprise that more than half of searches performed on Google originates from a mobile device. Google also dominates 89% of US mobile organic search visits. What about AMP (Accelerated Mobile Pages)? It’s all the buzz right now as Google attempts to make mobile sites even faster by incorporating AMP in their search results. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies…
Mobile friendliness will be an increased ranking factor in May 2016
As more and more mobile devices are taking over the searches from desktops, Google has announced that come May 2016, it will be an increased ranking factor. It would be wise to check yourself before the update happens. We’re sure to see a good shuffle in rankings if you’re not ready. If you need more information about making your site mobile friendly, head over to Google’s mobile guidelines. Here’s a video from Barry Schwartz that should be of interest.